Tianjin Newspaper Group Advertising Center

Characteristics of newspaper advertising: First: long storage period In addition to books, magazines have more durable and superior storability than newspapers and other printed matter. Magazines have many long articles, Readers not only read carefully, but often read them multiple times. In this way, magazine advertisements have more contact with readers. The long storage period is conducive to the advertisements playing a long-term role. At the same time, the circulation rate of magazines is also higher than that of newspapers. This is the advantage of the magazine. Second: It has a clear target audience Professional magazines, because they have a fixed readership, can make advertisements penetrate into a certain professional industry. There are many types of magazines, starting from the time of publication. In terms of content, there are weekly, ten-day, fortnightly, bimonthly, and quarterly magazines, including politics, military, entertainment, culture, economy, life, education... [Details]